Cookie Policy

This Cookie Policy explains how TrueBI LLC uses cookies and similar technologies on truebi.us.

What Are Cookies?

Cookies are small text files stored on your device by your browser when you visit a website. They allow the website to remember information about your visit, such as your language preference or whether you have accepted the cookie notice.

How We Use Cookies

TrueBI LLC uses essential cookies, plus one first-party analytics cookie that is set only if you accept it. We do not use advertising cookies, and we do not track you across other websites.

Essential Storage

These cookies are necessary for the website to function and cannot be disabled. They include:

• truebi_lang — Stores your language preference (English or Spanish) so pages are served in the language you chose. This is a first-party cookie sent with your requests; it holds only the value "en" or "es". Expires: 1 year.
• _vtconsent — Records that you have acknowledged this cookie notice. Expires: persistent / localStorage.

Note: _vtconsent is stored in your browser’s localStorage and is never transmitted to our servers. truebi_lang is an HTTP cookie and is sent with each request, because the correct language must be chosen before the page is built.

Analytics Cookie

This is the only cookie we set that is not strictly necessary, and it is set only after you choose “Accept” on the consent banner:

• _vtid — A first-party cookie holding a random identifier, used to measure pageviews and traffic sources. No advertising, no profiling, no sharing with third parties. Expires: 365 days.

Until you accept, no cookie is set and no analytics request is sent. You can change your decision at any time with the Cookie settings link in the footer; withdrawing consent deletes _vtid from your browser.

What Is Recorded

Once you accept, each page load records your IP address, browser user-agent, the referring URL, and the pages you view with timestamps. Any UTM campaign parameters in the URL you arrive on are recorded for attribution.

Clicks are also recorded — every click on a link or button, including links within this site and jumps to a section of the page you are already on, not only links that leave the site. For each click the target, its visible label, and the page it was clicked from are stored. This is used to understand which content visitors find useful; it is never sold or shared with advertisers.

How far you scroll down each page and how long you are actively reading it are also recorded. Reading time counts only while the page is visible and you are interacting with it, so time spent in a background tab is not counted.

Third-Party Cookies

Some third-party services used on this site may set their own cookies:

• Cloudflare Turnstile — Used on our contact form to verify you are a human visitor and prevent bot submissions. Cloudflare's privacy policy applies.
• Bootstrap CDN / jsDelivr — Used to load CSS and JavaScript libraries. May set performance cookies.
• Google Fonts — Used to load typography. Google's privacy policy applies.
• Font Awesome CDN — Used to load icons. Their privacy policy applies.

No Advertising or Tracking

TrueBI LLC does not use Google Analytics, Facebook Pixel, or any other third-party advertising or behavioral tracking technology. We do not track you across websites or build advertising profiles. Our own visitor analytics runs on this site's own server and never leaves it.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block all or specific cookies
• Clear localStorage data

Please note that disabling essential cookies may affect website functionality such as language preference persistence.

Changes to This Policy

We may update this Cookie Policy as our website or applicable law changes. The revision date at the top of this page reflects the latest update.

Contact

For questions about our use of cookies:
TrueBI LLC
Email: [email protected]
Phone: 1-877-860-8783